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Press room › Trade shows

Trade show

2025 – 2026

Luxéol at trade shows

A look back at the trade shows where Luxéol met partners, pharmacists and hairdressers, in France and internationally.

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MCB by Beauté Sélection

Luxéol took part in MCB by Beauté Sélection, a key event for professionals and decision-makers in hairdressing and beauty, to present its latest products and haircare solutions.

Showcasing innovation: highlighting the brand’s latest launches.
Strategic meetings: discussions with professionals and opinion leaders.
A close-knit team: great teamwork on site.

13–15 Sept 2025 Paris – Porte de Versailles Stand H80

Ipharm

Luxéol’s first appearance at the Ipharm group’s trade show was an opportunity to meet healthcare professionals and discuss the brand’s commitments and solutions, with exclusive offers for pharmacists in the network.

A landmark first: a successful debut to strengthen the brand’s presence in pharmacies.
A dedicated commercial strategy: exclusive offers for new partners.
Closer ties and collaboration: strong connections and future partnerships.

18 Sept 2025 Salons Hoche, Paris

Leclerc Galec Parapharmacy & UHPS Trade Show

A day of strategic meetings with partners and professionals from the retailer’s distribution network, at the heart of the beauty world.

Discovering innovations: a showcase for the latest product launches.
Showcasing expertise: know-how in hair health and beauty.
Closer ties and partnerships: valuable discussions with teams and partners.

13–14 Oct 2025 Ivry-sur-Seine Stand No. 43

Cosmoprof Asia

Luxéol travelled beyond Europe for Asia’s largest beauty event, joining the ‘Choose France’ pavilion organised by Business France to meet its global partners.

An international showcase: building brand awareness in the Asian market.
French expertise in the spotlight: Luxéol solutions under the French flag.
A dedicated team: valuable contacts made over three intensive days.

12–14 Nov 2025 Hong Kong France Pavilion, Hall 1E – Stand F4A

The Hair Project

Two intensive days meeting industry professionals, introducing them to Luxéol’s signature ranges and presenting its latest haircare innovations to hairdressers.

Presenting innovations: a focus on the flagship ranges.
B2B meetings: discussions and partnership opportunities.
A dedicated team: great energy on site.

1–2 March 2026 Belgium

Infarma Madrid

At this key European pharmacy event, Luxéol, already stocked in more than 400 Spanish pharmacies, is accelerating its international growth and strengthening its pharmacy partnerships.

International expansion: growth in the Spanish market.
Expanding the network: new partnerships with pharmacists.
A dedicated team: supporting pharmacists throughout the show.

24–26 March 2026 Madrid

Leader Santé

A bespoke stand designed with agency ATYPIC ONLY, featuring an eco-conscious, reusable concept that combines performance, customer experience and sustainability.

An eco-designed stand: a structure designed for reuse at future trade shows.
Meaningful conversations: a success both commercially and personally.
A successful collaboration: ATYPIC ONLY’s creativity and commitment.

26–27 May 2026

NHA — The Natural Hair Academy

A key event for curly, coily and textured hair. Hair expert lapetitegaby joined the stand to offer personalised advice centred on the question: ‘Do you really know what your hair needs?’

Exclusive launches: the new Curly & Coily Hair range and an extension to the Curls range.
Expertise at the heart of the stand: hair assessments by a professional hairdresser and lapetitegaby.
A two-pronged sales approach: individual sales, activities and B2B orders.

6–7 June 2026 Parc Floral de Paris

100% MADE IN FRANCE¹

CLINICAL RESULTS

HAIR EXPERT

+150 PRODUCT TESTS¹

CSR COMMITMENT LABEL
(AFNOR)

SATISFIED OR
REFUNDED³

+20 BEAUTY AWARDS

4,6/5

**

+80,000 reviews²

Luxéol is committed to a corporate social responsibility (CSR) approach assessed by an independent third party (AFNOR’s Engagé RSE certification). From formulation to manufacturing, we focus on our products’ ingredients, natural origin and performance.

Discover our commitments

For your health, eat at least five portions of fruit and vegetables a day - www.mangerbouger.fr

Food supplements should be used as part of a healthy lifestyle and should not be used as substitutes for a varied and balanced diet.
Luxéol is a brand of food supplements and cosmetic products mainly for hair and skin. Individual results may vary.

Information may change; please carefully check product labelling before use.

¹: +150 product tests: Total number of products tested by Luxéol (clinical studies, usage tests and ex vivo tests) across all products developed as of 18/06/2026.
+ 100 consumer tests as of 18/06/2026. Products counted individually, including when several products were assessed in the same study.
Cosmetics and food supplements 100% made in France, except for nail care and special volume. Free from sulphated surfactants.

²: Total number of Luxéol consumer reviews recorded as of 08/04/2026: 83760, from all sources combined (luxeol.com and third-party platforms).

³: Excluding subscriptions. See the Terms and Conditions of Sale

⁴: BACK TO SCHOOL: Back-to-school promotion. 1 molecular bond repair shampoo free with purchases of €50 or more. Offer valid until 30 September 2026 (while stocks last).

**: Average rating based on customer reviews on luxeol.com and Google as of 13/05/2026.