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Press release

Mougins, February 2026

Mirror-shine hair for 96 hours with the new Shine Routine

Routine Brillance Luxéol — Shampooing, Masque, Soin, Huile Routine Brillance Luxéol — Shampooing, Masque, Soin, Huile Routine Brillance Luxéol — Shampooing, Masque, Soin, Huile Routine Brillance Luxéol — Shampooing, Masque, Soin, Huile

1. Shampoo — 2. Mask — 3. Treatment — 4. Shine Oil

Luxéol unveils its new Shine Routine, comprising a shampoo, mask, treatment and oil. This expertly formulated range is designed to give hair mirror-like shine and frizz-free hydration for 96 hours. Thanks to a combination of targeted ingredients, the four products restructure the hair fibre and nourish hair intensely, leaving it radiant, supple and manageable.

What exactly makes hair shiny?

Hair shine depends on many factors, including colour, shape and damage. The condition of both the outer and inner structures of the hair fibre also plays a part: when the cuticle is smooth and closed, hair reflects more light. By contrast, a damaged cuticle (with raised scales) and high porosity affect shine, making hair look duller and feel drier.

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Mirror-like shine revealed by the Shine Routine

Proven results for shiny, hydrated, frizz-free hair

SHINE

Instant, long-lasting mirror-like shine*

ANTI-FRIZZ

Frizz-free hair for 96 hours*

HYDRATION

+86% from the first use*

Carefully selected active ingredients

ACTIVE INGREDIENT 1

Sugar derivatives

They help retain moisture in the hair fibre, limiting dryness.

ACTIVE INGREDIENT 2

Brown algae extract

Rich in polysaccharides, it helps strengthen the hair fibre while adding shine and protection.

ACTIVE INGREDIENT 3

Apple cider vinegar

Known for adding radiance and softness thanks to its rich content of sugars and antioxidants.

ACTIVE INGREDIENT 4

Macadamia oil

Rich in unsaturated fatty acids, it is known for softening hair and adding shine (present in all products except the shampoo).

The Luxéol Shine Routine

01

Shine Shampoo

A rich, comforting lather that gently cleanses hair while enveloping it in a delicate fragrance. The shampoo detangles and softens hair while being gentle on the scalp, without weighing hair down or leaving it feeling rough.

02

Shine Mask

Nourishes, smooths the scales of the hair cuticle and leaves hair supple and light without weighing it down. Its rich texture provides slip and detangles, for the feel of a deep treatment.

03

Shine Treatment

A deep treatment with a rich texture that coats and smooths hair without leaving a greasy film. The hair fibre is visibly transformed, leaving hair silky and shiny.

04

Shine Oil

Creates an invisible veil of shine. Its fluid texture absorbs quickly, smooths the hair fibre and leaves hair supple and exceptionally radiant, without a greasy finish.

Signature fragrance

Top — Pineapple · Red berries · Crisp pear

Heart — Juicy plum · Freesia · Raspberry pulp

Base — Vanilla · Amberwood · Musk

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The Shine products are also available in travel sizes, so you can take your favourites wherever you go. An added bonus: a lovely limited-edition pouch comes free with every purchase of the Shine Routine (or its travel-size version).

No silicones or sulphate-based surfactants · Proven efficacy · Made in France · At least 95% ingredients of natural origin.
* Ex vivo test on 15 hair tresses, with measurements taken immediately after application and after 96 hours, using the Shine Routine (shampoo + mask + treatment + oil).


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